Being positive can have an impact on nearly every aspect of life. For business owners, having a motivated attitude can go a long way. This behavior is likely to rub off on employees and customers, resulting in a happier workplace and higher satisfaction. Bringing about this kind of change starts with you as an owner. […]…
Most entrepreneurs and small business owners are on a continuous search for new customers, thinking that’s the best way to build their business and boost their profits. If this sounds familiar, I have three very important questions to ask you. 1 Would you like to get substantially more profitable repeat business from your current customers? […]…
“Imagination is everything. It is the preview of life’s coming attractions.” ~Albert Einstein What’s it mean to be believable? And it ain’t exactly what you might think… “It’s not a question of how. It’s a question of what. If no one told you that bullets flew straight, and I gave you a gun and told […]…
“I’ve been imitated so well, I’ve heard people copy my mistakes.” ~Jimi Hendrix I guess first I should define terms, for the uninitiated. A swipe file is… wait, try this: “A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by […]…
When people who should say “yes” to you say “no” instead, there is another overarching cause. Borrowing something Dr. Harlan Kilstein shared on Facebook: “The reason you hear ‘no’ when you are selling is because you haven’t connected your product to their highest-ranking criteria.” In other words, if what you’re offering isn’t a priority in […]…
Who is the hero of your marketing message? It’ is a common mistake for businesses to promote themselves by…promoting themselves: “Quality Service and Affordable Prices” “Over 40 Years of Excellence” “Nobody Does XYZ Better Than Us” Each of these statements has some degree of meaning. They’re fairly generic, though, and almost completely focused on the […]…
