How to Quickly Research the Habits, Hobbies and Behaviors of Your Target Market

How To Spy On YOur Prospects

In this week’s continuing series on “Building Your Platform,” we dive into the very unexciting but oh-so-necessary step of research.
But, wah! … Why do you have to do something so un-exciting?

Because you are on a mission to share your message with those who need to hear it. And to do so, your content needs to speak to your target market so clearly, that to them it seems like you are a friend, not a business. The only way to do this is to get to know your target market inside and out.

So let’s do what we have to do in this step quickly, yes? Quick in and out and back to the steps that make most of our hearts swoon, like creating content and building promotions and putting together that beautifully gorgeous gift for the world – your platform message.

Quick Tactics to Research Quickly 

  1. Make a list of 5 of your top competitors or 5 other companies that your target audience might do business with. (For example, Social Media Examiner, Infusionsoft and MailChimp are a few of mine.)
  2. Look up the link of each of their blogs.
  3. Paste that link into the search bar of BuzzSumo.com.

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  1. Visit the articles that are most popular and check out the types of content written and the comments of the blog readers so you can get a sense of what content is popular and what questions these individuals have.
  1. Visit the Facebook pages of these brands and make a note of the questions and comments written by fans. What are their greatest needs and how could you fill them?
  1. Visit Audience Insights inside Facebook.com/AdsManager. (It’s under “Tools.”)

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  1. Choose “All of Facebook.” And then under the interest box, choose the Fan pages you have been researching one at a time.
  1. Then go tab to tab and receive a full analysis of their entire audience. No, I’m not kidding. This information is 100% available to you for free inside of Facebook right now.
  1. Then, map out the following:

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  1. And then you should take time to pour yourself a cup of tea or sip a glass of wine because you deserve a little break. You have effectively researched your target market and are ready to dive into the next step of creating content to reach your audience.
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